SRI LANKA, formerly known as Ceylon, and officially the Democratic Socialist Republic of Sri Lanka, is an island country in South Asia. Wikipedia An oasis, a pearl that nestles in the Indian ocean. From the beautiful endless beaches, through the varied forests, and up to the central highlands, the country is filled with natural splendor. A history that runs back over two thousand years boasts its rich cultural heritage packed with 08 UNESCO world heritage sites (06 cultural sites and 2 natural sites) and the only country in the world where you can witness both the world's largest land mammal, the elephant and the marine mammal, the blue whale in a single day makes Sri Lanka one of the most sought out places to visit in the world.
With the end of the civil war that ravaged the country for 26years Sri Lanka's tourism industry quickly recovered, becoming one of the country's primary economic forces. From 2009 to 2019, the tourism industry experienced remarkable growth in increased visitor arrivals and foreign exchange revenues. The government increased its development in infrastructure in the form of hotels, roads, railways, bridges, ports, and a second international airport, all of which aided tourism growth. These improved infrastructures, increase in the number of tourist activities, and government initiatives helped Sri Lanka to be named as the top travel destination in 2019 by Lonely Planet.
Beginning of a new era - “So Sri Lanka”
Even though Sri Lanka has grown in popularity as a tourist destination during the last decade it lacked a compelling and unifying strategy of communicating its own character and experience. strongly intertwined to the country's unique mix of culture, geography, and people.
It was a clear and obvious sign that just a phrase could not properly represent everything that this unique country has to offer. The fact is that you simply have to be there to experience it.
"So Sri Lanka" represents the digital revolution. The modern traveler uses the internet to get ideas and plan their next life-changing trip. Through the smartphones of potential tourists, "So Sri Lanka" helps to create the distinctive feeling of our beautiful land like no other.
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